HIDIZS Brand Story
Soulful music beyond time and space
HIDIZS is an acoustic brand that envisions itself as the ideal professional brand to recreate natural and authentic melodies. With the founder's background in music and expertise in psychoacoustics, we have a profound understanding of our users, making their experiences our top priority in product development. Unlike conventional audio products that primarily focus on the electronic aspects of sound, such as waveforms, curves, and frequencies, we recognize the importance of human perception and aim to capture unique details that express specific performance settings, the artist's emotions, subtle instrument variations, and interaction with the audience. By doing so, we aim to reproduce the cohesion, artistic essence, and aesthetic beauty of a musical composition.
Since the invention of the phonograph by Thomas Edison, sound recording and playback have long been driven by economic rather than artistic values. Acoustics has been one of the earliest studied physical quantities, yet a comprehensive theory of auditory perception is still lacking. While we understand the process of sound waves traveling through auditory organs and the neural system to reach the brain's cortex, the analysis, processing, and judgment within the cortex remain subjects for further research. Simply put, even with identical audio reproduced through the same playback device, different listeners still experience different auditory perceptions. Modern science has yet to provide a complete theory to explain these inherent "differences." Similar to the distinction between "paintings and prints," despite the ability of prints to perfectly reproduce an artist's work, we can sense completely different artistic vibes between the two.
Therefore, HIDIZS believes that electronic devices are merely technical means to achieve sound reproduction, while the essence lies in the sound that is recorded and experienced by listeners across time and space. Acoustics serves as the carrier of shared technology while being imbued with personalized auditory experiences. It is the emphasis on these unique individual auditory experiences that sets HIDIZS apart and defines our distinctive acoustic characteristics. We place great importance on faithfully reproducing the overall composition, encompassing all the details of a live performance without embellishment or modification. Our goal is to present a piece of soulful music, transcending time and delivering the genuine emotions embedded within the composition. Respecting each individual's unique auditory perception is the core value of the HIDIZS brand.
About Hidizs
Driven by these principles, HIDIZS delves into the research of acoustic propagation characteristics in various performance environments. We record and compare audio data from open spaces, large opera halls, indoor and outdoor stages, recording studios, and natural outdoor environments, seeking the optimal auditory experience for the human ear. As a result of our dedication, we introduced the groundbreaking AP100, a portable high-fidelity music player that quickly gained widespread recognition for its unique acoustic features. To this day, the HIDIZS AP100 remains a remarkable success story in the HiFi audio community. Over the past decade, we have released a range of classic digital players and decoders, all receiving high acclaim from the industry, media, market, and users. Among them, the AP80 series has spanned three generations and enjoyed nearly a decade of best-selling performance. With the rapid development of the internet and the flourishing streaming media industry in recent years, HIDIZS has expanded its product ecosystem to include compact external decoders, known as "Little Tail," tailored for mobile devices such as smartphones and tablets, as well as headphones catering to the increasing consumer demand.
While HIDIZS strives for excellence in the field of acoustics, we also pursue perfection in product design. Starting with the AP100, every HIDIZS product, whether a player or an accessory, regardless of its value, places artistic details as a priority consideration in terms of materials and form. We combine ambient lighting effects with audio, enhancing the product's appearance and elevating brand recognition to new heights. With our professionalism in acoustics, diverse product ecosystem, and youthful and vibrant design style, HIDIZS aims to enable more users to experience premium auditory enjoyment and join us in immersing themselves in the audio melodies that transcend time and space.
HIDIZS Acoustics - transcending time and space, recreating natural melodies.
Mission & Value
Our brand is positioned as a "professional acoustic brand," differentiating ourselves from competing brands categorized as "audio brands." This signifies that HIDIZS not only focuses on the digital audio reproduction but also values users' personalized auditory experiences. We combine digital technology with psychoacoustics to create unique acoustic characteristics in our products.
Vision:
Our vision is for HIDIZS to excel in acoustic technology, enabling users to enjoy superior audio experiences that transcend time and space, faithfully reproducing natural melodies.
Values:
We value and respect each individual's unique auditory perception, emphasize artistic details and perfect design aesthetics, pursue excellence in acoustic performance, and continuously innovate and progress.
Mission:
Our mission is to become a professional acoustic brand, offering users personalized and high-quality auditory experiences through our professionalism, diverse product ecosystem, and youthful and vibrant design style.
Awards & Press
Hidizs products have garnered several prestigious professional certifications, including Japan Hi-Res Audio, Hi-Res Audio wireless, Sony LDAC, and MQA. Additionally, our dedication to excellence has been recognized by winning the VGP Golden Prize for three consecutive years (2019, 2020, 2021). Notably, Hidizs's renowned classics, the AP80 & AP80 Pro, secured a remarkable 7th place at the Yearly Best Earphones Sales Award in Japan from 2018 to 2021.
While both customer feedback and our own discerning ears validate the exceptional quality of Hidizs products, we are also humbled by the recognition received from the industry. Over the years, our products have been bestowed with a multitude of accolades ranging from Editors' Choice to Product of the Year, earning commendations from numerous media outlets. We take great pride in showcasing these esteemed recommendations here.
Product Time Line
Tamson, the founder and the CEO of Hidizs, did care. He was an audiophile and fronted an underground rock band in college. After graduating, Tamson dedicated his life to making HiFi music players for lossless music. As an audiophile, it was a no-brainer; music should be heard as it was intended to be.
In order to produce better quality portable HiFi audio devices at an affordable price, Tamson brought together a group of audiophiles with extensive backgrounds in HiFi audio R&D. With a core staff of over 40 audio-obsessed professionals and decades of combined experience, Hidizs has been able to consistently produce the highest quality portable digital audio players (DAPs), earphones, USB DACs, etc.
Hidizs’ official website has comprehensive global shipping coverage. It ships all over the world, and you’ll receive the same quality of service at their online and offline locations. To enhance the delivery time, Hidizs has warehouses in the US, Japan, UK and other parts of Europe ——— Hidizs is everywhere and they aim to provide the best shopping experiences.